User research—a tool for creating value

To be competitive, leading organisations know that basic product design is not enough. The challenge is to design a total user experience that consistently delivers value, builds brand loyalty and fosters ongoing relationship.

This challenge can't be met without a deep understanding of customers or clients and the marketplace—and how this knowledge can be integrated into the development of the product.

InfoCLEAR can help you build a sound understanding of what your product users think, feel and do—and how these things are affected by the environment in which they live and work.

Discovery design research

Using qualitative techniques such as focus groups, one-on-one interviews and task observation, we can help ensure your document, software or website has the features that users are looking for. Traditional market research does not always meet this need.

Product testing

This involves observing people using your product. This tells you how your early prototypes could be enhanced to make the final product easier to use. It tells you whether the document (or other solution) ‘works'. For example, do your target readers understand key questions, instructions, headings or diagrams in the way they are supposed to? We run a test and find out.

This form of testing requires only small samples and only a small amount of time. It usually yields highly valuable information that feeds directly into the design process.