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1998 The Treasury The Howard government went to the election in October 1998 with a clear vision for tax reform. The government's plan was set out in A New Tax System, and associated publications. InfoCLEAR was engaged to assist with the document design and editing of this centrepiece of the Government's election strategy. Rob recommended a structure for the document as a whole and for individual chapters. 'The strategy called for deliberate layering of information. The first ‘layer' was the overview - something a busy executive could read on a short flight. The next layer was the ‘talking' headings which summarised the message. The third layer was the text itself carrying the detail.' Rob's contribution was under the direction of Treasury's internal publications personnel who met seemingly impossible deadlines with professional ease. |
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1999 The Treasury Following the 1998 Federal election, the Treasurer, the Hon Peter Costello, MP, established a wide-ranging Review of Business Taxation. Mr John Ralph AO was appointed to chair the Review. A key challenge for the Review was how to communicate reform options so as to engage business and the community in effective debate. Rob McGregor worked closely with Sandy Aureli from Montague Leong Design as part of the Secretariat team. The brief was to help design and edit the global structure, chapter structure, diagrams and text of the Review's publications, including the final report. The solution for the consultative documents included a rigorously applied chapter structure. 'We wanted to make the policy options crystal clear. So we gave readers a series of road maps to reform. Each chapter began with a diagrammatic overview of the key issues and associated proposals.' The consultative documents and final report demanded logical structure, consistent layout and clear writing—reflecting a unified vision. According to Secretary to the Review, Dr Alan Preston, the presentation of the documents attracted widespread praise.
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